Thursday, December 31, 2015
Monday, December 28, 2015
OPM Live BlogTalk Radio
Florida – Author Raevyn is proud to announce the release of her first book, What Almost Killed Me MADE ME (published by AuthorHouse). Motivated by a driving need for women and men to understand that if a situation did not kill you it MADE you, Raevyn has openly shared her story and compiled some of the lessons learned along the way.
Saturday, December 26, 2015
Monday, December 21, 2015
Thursday, December 17, 2015
Sunday, December 13, 2015
Wednesday, December 9, 2015
OPM Live BlogTalk Radio
Artists Music Guild Heritage Awards nominee for Best Female Vocalist 2013-14-15 and Best Mainstream Artist 2014-15!
Her critically-acclaimed debut CD, Keep It To Yourself, and her latest album, Necessary Evil , both produced and arranged by keyboard icon Brian Piper and featuring some of the greatest jazz players in the Southwest...
Business Marketing: Understand What Customers Value
by James C. Anderson and James A. Narus
How do you define value? can you measure it? What are your products and services actually worth to customers? Remarkably few suppliers in business markets are able to answer those questions. And yet the ability to pinpoint the value of a product or service for one’s customer has never been more important. Customers—especially those whose costs are driven by what they purchase—increasingly look to purchasing as a way to increase profits and therefore pressure suppliers to reduce prices. To persuade customers to focus on total costs rather than simply on acquisition price, a supplier must have an accurate understanding of what its customers value, and would value.
Put yourself, for a moment, in the role of a commercial grower. Two suppliers are trying to sell you mulch film: thin plastic sheets that are placed on the ground to hold in moisture, prevent weed growth, and allow melons and vegetables to be planted closer together. The first supplier comes to you with this proposition: “Trust us—our mulch film will lower your costs. We’ll provide superior value for your money.” The second supplier says, “We can lower the cost of your mulch film by $16.83 per acre,” and offers to show you exactly how. Which proposition would you find more convincing?
Many customers, like the commercial grower, understand their own requirements but do not necessarily know what fulfilling those requirements is worth to them. To suppliers, this lack of understanding is an opportunity to demonstrate persuasively the value of what they provide and to help customers make smarter purchasing decisions.
A small but growing number of suppliers in business markets draw on their knowledge of what customers value, and would value, to gain marketplace advantages over their less knowledgeable competitors. These suppliers have developed what we callcustomer value models, which are data-driven representations of the worth, in monetary terms, of what the supplier is doing or could do for its customers.
Customer value models are based on assessments of the costs and benefits of a given market offering in a particular customer application. Depending on circumstances, such as availability of data and a customer’s cooperation, a supplier might build a value model for an individual customer or for a market segment, drawing on data gathered from several customers in that segment.
Customer value models are not easy to develop. But the experiences of suppliers that have built and used them successfully suggest several guidelines that we believe will be useful to any company attempting to define and measure value for its customers.
Wednesday, December 2, 2015
Monday, November 30, 2015
Monday, November 23, 2015
Thursday, November 19, 2015
Monday, November 16, 2015
Wednesday, November 11, 2015
Monday, November 9, 2015
Wednesday, November 4, 2015
Monday, November 2, 2015
Thursday, October 29, 2015
Wednesday, October 28, 2015
OPM Live BlogTalk Radio
SPECIAL GUEST: Maddie Rey
Christian Singer/ Songwriter and Online TV show personality
Tune in to the show tomorrow night! It promises to be an inspiration to kids and teens everywhere, as well as Mom, Dad, Aunt, Uncle, Grandma and Grandpa!
The whole family is in for a treat with this one!
Tuesday, October 27, 2015
Friday, October 23, 2015
Wednesday, October 21, 2015
Friday, October 16, 2015
Wednesday, October 14, 2015
Sunday, October 11, 2015
Tuesday, October 6, 2015
OPM Live BlogTalk Radio with Verna V. Nickelberry
Special Guest: Eric Ganison
Fashion & Celebrity Photographer
Date: 10/08/15
Time: 5:30 pm - 6:00 pm (CST) - THURSDAY NIGHT
Call In and ask questions at (347) 637-3920
Listen In Live: EST: http://www.blogtalkradio.com/opmlive
Monday, October 5, 2015
OPM Live BlogTalk Radio with Verna V. Nickelberry
Special Guest: Katja Rieckermann
Horn Star "Saxiphonist
Date: 10/06/15
Time: 5:30 pm - 6:00 pm (CST) - TUESDAY NIGHT
Call In and ask questions at (347) 637-3920
Listen In Live: EST: http://www.blogtalkradio.com/opmlive
Wednesday, September 30, 2015
Wednesday, September 23, 2015
Monday, September 21, 2015
Wednesday, September 16, 2015
Sunday, September 13, 2015
Wednesday, September 9, 2015
Tuesday, September 8, 2015
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